If you think it's too much to learn, let me put it into perspective. If you could manage learning how to operate a personal computer, wade through the thousand page manual and then all the hundreds of pages of software manuals, social media will be a breeze for you.
Learn to enjoy the simplicity. If you remember the "boot, whirl, whirl, whirl, loading, loading, loading, crash - darn, darn, darn..." then you will be amazed at the simplicity of today's social media. Sure, it's new information to learn. Just consider it a way to slow down the encroaching Alzheimers.
If you jumped into "networking" back in the days, shook hands, passed out your cards, put your name tag on the right side (instead of the left), then you'll love social media. People are waiting to meet you. I've made many new connections and renewed several others.
And, it's like anything else... you get out what you put into it!
~ Alan Goldsberry, Author and CEO of ZFactor Group Publishing
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